{"id":887982,"date":"2025-10-27T13:31:11","date_gmt":"2025-10-27T18:31:11","guid":{"rendered":"https:\/\/floristsreview.com\/?p=887982"},"modified":"2025-10-27T13:31:23","modified_gmt":"2025-10-27T18:31:23","slug":"that-flower-feeling-to-host-industry-webinar","status":"publish","type":"post","link":"https:\/\/floristsreview.com\/that-flower-feeling-to-host-industry-webinar\/","title":{"rendered":"That Flower Feeling to Host Industry Webinar"},"content":{"rendered":"\n<p>&#8220;From Impulse to Habit <em>\u2014<\/em> Driving Daily Floral Consumption with Just Add Flowers\u201d<\/p>\n\n\n\n<p>Anaheim, CA \u2014 <a href=\"https:\/\/thatflowerfeeling.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">That Flower Feeling<\/a>, a 501(c)(6) nonprofit dedicated to promoting a culture of everyday floral enjoyment, will host an industry-wide webinar, &#8220;From Impulse to Habit: Driving Daily Floral Consumption with Just Add Flowers,&#8221; on Tuesday, November 11th at 12:30 PM Eastern. This interactive webinar aims to equip floral professionals with actionable strategies for transforming the occasional flower purchase into a regular habit. Open to growers, wholesalers, mass-market retailers, and florists, the program will feature data-driven insights\u2014like the Texas Test Market\u2019s success doubling year-over-year sales lift \u2014 and a step-by-step playbook for seamlessly integrating the new &#8220;Just Add Flowers&#8221; assets into marketing plans.<\/p>\n\n\n\n<p>Featured Speakers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vanessa Leite, Executive Director, That Flower Feeling<\/li>\n\n\n\n<li>Madison Greene, Marketing &amp; Communications Director, That Flower Feeling<\/li>\n\n\n\n<li>Christopher Lewis, Creative Director, Logical Media Group<\/li>\n\n\n\n<li>Additional guest speakers to be announced<\/li>\n<\/ul>\n\n\n\n<p><strong>Event Details<\/strong><\/p>\n\n\n\n<p><strong>Date: Tuesday, November 11, 2025<\/strong><\/p>\n\n\n\n<p><strong>Time: 12:30 PM Eastern<\/strong><\/p>\n\n\n\n<p><strong>Registration Details: <a href=\"https:\/\/thatflowerfeeling.org\/event\/from-impulse-to-habit-driving-daily-floral-consumption-with-just-add-flowers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here.<\/a><\/strong><\/p>\n\n\n\n<p>The agenda includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best practices on leveraging campaign data to drive sales and boost everyday floral purchases.<\/li>\n\n\n\n<li>Guidance on implementing the 2026 &#8216;Just Add Flowers&#8217; playbook for marketing and in-store use.<\/li>\n\n\n\n<li>Messaging training from campaign strategist Christopher of Logical, focused on turning impulse buys into routine sales.<\/li>\n\n\n\n<li>A special &#8220;Why I Invest&#8221; segment sharing direct benefits from a long-term campaign contributor.<\/li>\n<\/ul>\n\n\n\n<p>\u201cThis webinar is designed to help our industry stop just selling flowers and start building consumer habits that last,\u201d said Vanessa Leite, Executive Director of That Flower Feeling. \u201cWe\u2019re excited to share these impactful tools and insights with our community.\u201d<\/p>\n\n\n\n<p><strong>About That Flower Feeling<\/strong><\/p>\n\n\n\n<p>That Flower Feeling is the national marketing initiative for the U.S. floral industry, bringing the joy and wellness benefits of fresh flowers to everyday life. The campaign is committed to increasing floral consumption by promoting four key pillars: self-care, mindfulness, gift-giving, and home decor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;From Impulse to Habit \u2014 Driving Daily Floral Consumption with Just Add Flowers\u201d Anaheim, CA \u2014 That Flower Feeling, a 501(c)(6) nonprofit dedicated to promoting a culture of everyday floral enjoyment, will host an industry-wide webinar, &#8220;From Impulse to Habit: Driving Daily Floral Consumption with Just Add Flowers,&#8221; on Tuesday, November 11th at 12:30 PM [&hellip;]<\/p>\n","protected":false},"author":160,"featured_media":887983,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[11581,11064,10654,10858],"class_list":["post-887982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-best-practices","tag-floral-education","tag-floral-industry","tag-webinar","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-2.28.55-PM.png?fit=1576%2C856&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts\/887982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/comments?post=887982"}],"version-history":[{"count":1,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts\/887982\/revisions"}],"predecessor-version":[{"id":887984,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts\/887982\/revisions\/887984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/media\/887983"}],"wp:attachment":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/media?parent=887982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/categories?post=887982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/tags?post=887982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}