{"id":887791,"date":"2025-08-18T12:37:09","date_gmt":"2025-08-18T17:37:09","guid":{"rendered":"https:\/\/floristsreview.com\/?p=887791"},"modified":"2025-08-18T12:40:20","modified_gmt":"2025-08-18T17:40:20","slug":"decking-the-halls-for-profit-how-florists-can-build-a-holiday-installation-business","status":"publish","type":"post","link":"https:\/\/floristsreview.com\/decking-the-halls-for-profit-how-florists-can-build-a-holiday-installation-business\/","title":{"rendered":"Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business"},"content":{"rendered":"\n<p>Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday d\u00e9cor is no longer an afterthought\u2014it\u2019s a branding opportunity. For florists, this seasonal demand opens a lucrative new revenue stream: creating and installing holiday installations for corporations and businesses.<\/p>\n\n\n\n<p><br>The famous &#8220;Queen of Christmas,&#8221; <strong>Regina Gust<\/strong> of <em>Regina Gust Designs<\/em>, Houston, advises that commercial projects can be difficult to secure but once you have the contract, it\u2019s a great business addition to your bottom line during the holidays. All images used in this feature show Gust\u2019s impressive designs.<strong><em>\u00a0<\/em><\/strong><\/p>\n\n\n\n<p><strong>Why Holiday Installations?<\/strong><\/p>\n\n\n\n<p>Holiday d\u00e9cor does more than create festive cheer; it strengthens a company\u2019s image, delights clients, and boosts employee morale. Many businesses, however, don\u2019t have the time or expertise to execute a polished look. That\u2019s where florists step in, offering design services, fresh or faux materials, and full-service setup and takedown.<\/p>\n\n\n\n<p><strong>Laying the Groundwork<\/strong><\/p>\n\n\n\n<p>Before you dive in, build a clear plan for your holiday installation service:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Portfolio Development:<\/strong> Start with photos of past seasonal work\u2014wreaths, centerpieces, lobby designs\u2014to showcase your aesthetic. If you\u2019re new, stage a mock installation in your studio or offer a discounted job for a local caf\u00e9 or boutique in exchange for photographs.<\/li>\n\n\n\n<li><strong>Packages and Pricing:<\/strong> Develop tiered packages (for example, basic d\u00e9cor, premium themed d\u00e9cor, and custom installations). Be transparent about what\u2019s included\u2014materials, setup, maintenance visits, and takedown.<\/li>\n\n\n\n<li><strong>Contracts:<\/strong> Include timelines for design, installation, and removal. Detail rental vs. purchase terms for items like trees, lights, and ornaments.<\/li>\n<\/ul>\n\n\n\n<p><strong>Targeting the Right Clients<\/strong><\/p>\n\n\n\n<p>Hotels, corporate headquarters, co-working spaces, upscale restaurants, shopping centers, and medical practices often outsource holiday d\u00e9cor. Start by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reaching out to property managers and corporate office administrators in early summer.<\/li>\n\n\n\n<li>Networking with event planners who manage seasonal parties\u2014they often need installations too.<\/li>\n\n\n\n<li>Leveraging existing floral accounts (weekly lobby flowers) to upsell holiday services.<\/li>\n<\/ul>\n\n\n\n<p><strong>Design with a Corporate Mindset<\/strong><\/p>\n\n\n\n<p>Corporate installations demand durability, safety, and brand alignment.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Durability:<\/strong> Choose materials that withstand weeks of display\u2014high-quality faux greens mixed with fresh elements refreshed weekly.<\/li>\n\n\n\n<li><strong>Safety:<\/strong> Secure all installations to avoid tripping hazards or fire risks. Use flame-retardant materials where required.<\/li>\n\n\n\n<li><strong>Branding:<\/strong> Incorporate company colors or subtle nods to their identity (e.g., custom ornaments or ribbon printed with a logo).<\/li>\n<\/ul>\n\n\n\n<p><strong>Streamlining the Process<\/strong><\/p>\n\n\n\n<p>Holiday installations often require quick turnarounds and seamless logistics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre\u2011planning is key.<\/strong> Order materials by early autumn. Pre\u2011assemble garlands and tree d\u00e9cor in your studio to minimize on\u2011site time.<\/li>\n\n\n\n<li><strong>Team up.<\/strong> Bring in extra designers or freelance help for large projects.<\/li>\n\n\n\n<li><strong>Offer maintenance.<\/strong> Weekly touch\u2011ups and watering for fresh elements add value and can be billed as an additional service.<\/li>\n<\/ul>\n\n\n\n<p><strong>Takedown and Storage Services<\/strong><\/p>\n\n\n\n<p>Many clients want d\u00e9cor removed and stored after the holidays. This is another billable service and a great way to ensure repeat business. Offer off\u2011site storage for reusable items, labeled and organized for next year.<\/p>\n\n\n\n<p><strong>Marketing Your New Service<\/strong><\/p>\n\n\n\n<p>Promote early and often:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share behind\u2011the\u2011scenes photos and videos of past installations on social media.<\/li>\n\n\n\n<li>Send a \u201cHoliday D\u00e9cor Planning\u201d email campaign to your client list in midsummer.<\/li>\n\n\n\n<li>Create a simple brochure or PDF showcasing your packages, ready to send to prospects.<\/li>\n<\/ul>\n\n\n\n<p><strong>The Payoff<\/strong><\/p>\n\n\n\n<p>Holiday installations can fill a typically slow season with profitable work. Beyond revenue, these high\u2011visibility projects showcase your design skills to a wider audience, often leading to year\u2011round opportunities.<\/p>\n\n\n\n<p><strong>With strategic planning, strong marketing, and a keen eye for design, florists can turn holiday magic into a thriving seasonal business\u2014one corporate tree, lobby garland, and glowing wreath at a time.<\/strong><\/p>\n\n\n\n<p><strong><em>All images featured are designed by Regina Gust Designs.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"700\" data-id=\"887802\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/CityCentre-005-Regina-Gust-Designs.jpg?resize=467%2C700&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887802\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/CityCentre-005-Regina-Gust-Designs.jpg?w=467&amp;ssl=1 467w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/CityCentre-005-Regina-Gust-Designs.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-id=\"887801\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-054-Regina-Gust-Designs.jpg?resize=800%2C533&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887801\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-054-Regina-Gust-Designs.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-054-Regina-Gust-Designs.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-054-Regina-Gust-Designs.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"700\" data-id=\"887800\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/RGD_2024_Downtown-Lobby-scaled-1.jpg?resize=530%2C700&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887800\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/RGD_2024_Downtown-Lobby-scaled-1.jpg?w=530&amp;ssl=1 530w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/RGD_2024_Downtown-Lobby-scaled-1.jpg?resize=227%2C300&amp;ssl=1 227w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"700\" data-id=\"887799\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/RGD_2024_Four-Seasons-20-scaled-1.jpg?resize=467%2C700&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887799\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/RGD_2024_Four-Seasons-20-scaled-1.jpg?w=467&amp;ssl=1 467w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/RGD_2024_Four-Seasons-20-scaled-1.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"700\" data-id=\"887798\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-009-Regina-Gust-Designs.jpg?resize=487%2C700&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887798\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-009-Regina-Gust-Designs.jpg?w=487&amp;ssl=1 487w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-009-Regina-Gust-Designs.jpg?resize=209%2C300&amp;ssl=1 209w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-id=\"887797\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-006-Regina-Gust-Designs.jpg?resize=800%2C533&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887797\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-006-Regina-Gust-Designs.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-006-Regina-Gust-Designs.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-006-Regina-Gust-Designs.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"700\" data-id=\"887796\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-005-Regina-Gust-Designs-1364x2048-1.jpg?resize=466%2C700&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887796\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-005-Regina-Gust-Designs-1364x2048-1.jpg?w=466&amp;ssl=1 466w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-005-Regina-Gust-Designs-1364x2048-1.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" data-id=\"887795\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-001-Regina-Gust-Designs.jpg?resize=800%2C533&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887795\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-001-Regina-Gust-Designs.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-001-Regina-Gust-Designs.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-001-Regina-Gust-Designs.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"529\" data-id=\"887794\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/0183_241216_Regina-scaled-1.jpg?resize=800%2C529&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887794\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/0183_241216_Regina-scaled-1.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/0183_241216_Regina-scaled-1.jpg?resize=300%2C198&amp;ssl=1 300w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/0183_241216_Regina-scaled-1.jpg?resize=768%2C508&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"700\" data-id=\"887793\" src=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/2V5A2607-scaled-1.jpg?resize=515%2C700&#038;ssl=1\" alt=\"Regina-Gust-Designs\" class=\"wp-image-887793\" srcset=\"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/2V5A2607-scaled-1.jpg?w=515&amp;ssl=1 515w, https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/2V5A2607-scaled-1.jpg?resize=221%2C300&amp;ssl=1 221w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday d\u00e9cor is no longer an afterthought\u2014it\u2019s a branding opportunity. For florists, this seasonal demand opens a lucrative new revenue stream: creating and installing holiday installations [&hellip;]<\/p>\n","protected":false},"author":146,"featured_media":887792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[11570,11406,11179,10942,11458,11268],"class_list":["post-887791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-theme-story","tag-commercial","tag-corporate-flowers","tag-floral-installation","tag-holiday-decor","tag-holiday-designs","tag-installations","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/floristsreview.com\/wp-content\/uploads\/2025\/08\/AIG-Featured.jpg?fit=800%2C533&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts\/887791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/comments?post=887791"}],"version-history":[{"count":2,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts\/887791\/revisions"}],"predecessor-version":[{"id":887804,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/posts\/887791\/revisions\/887804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/media\/887792"}],"wp:attachment":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/media?parent=887791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/categories?post=887791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/tags?post=887791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}