{"id":863241,"date":"2021-02-07T13:22:13","date_gmt":"2021-02-07T18:22:13","guid":{"rendered":"http:\/\/floristsreview.com\/?page_id=863241"},"modified":"2025-10-06T13:22:38","modified_gmt":"2025-10-06T18:22:38","slug":"meet-the-team","status":"publish","type":"page","link":"https:\/\/floristsreview.com\/meet-the-team\/","title":{"rendered":"Meet the Team"},"content":{"rendered":"

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Our History<\/strong><\/h3>\n

Florists’ Review<\/em> has a rich and storied history as a prominent source of information and inspiration for the global floral industry. We serve a wide spectrum of professionals within the floral business, including florists, artisans, manufacturers, growers, and distributors. Our long-standing presence in the industry and commitment to providing valuable resources and knowledge have established us as a trusted and influential institution in the world of flowers and floristry.<\/span><\/p>\n

In 1897, a thoughtful, mild-mannered, cerebral, and Renaissance gentleman, 38 years of age, named Gilbert Leonard Grant<\/strong>, founded Florists’ Review<\/em> in Chicago at 508 South Dearborn Street on Printers Row. That makes Florists\u2019 Review<\/em>\u00a0the oldest flower industry magazine in the world today!<\/p>\n

In addition, since its inception, Florists\u2019 Review<\/em>\u00a0has been continuously published\u2014never missing a single issue\u2014even through two World Wars and The Great Depression, when many businesses suspended operations or converted to manufacturing other products, primarily to help America\u2019s war efforts.<\/p>\n

The first issue of\u00a0Florists\u2019 Review<\/em>\u00a0(Volume 1, No. 1) was dated Dec. 2, 1897, and it was originally titled\u00a0The Weekly Florists\u2019 Review<\/em>. The \u201cWeekly<\/em>\u201d was dropped within the first two decades (becoming, simply,\u00a0The Florists\u2019 Review<\/em>), but the magazine continued to be published weekly throughout its first 70+ years. For math nerds, that\u2019s somewhere around 4,000 issues! After that time, in the early to mid-1970s,\u00a0Florists\u2019 Review<\/em> became a monthly publication, generating another 600 or so issues to date.<\/p>\n

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Jules Lewis Gibson<\/h3>\n

President & Creative Director,
Florists’ Review<\/p>\n

[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/juleslewisgibson\/” _builder_version=”4.16″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_button button_url=”mailto:sales@floristsreview.com” url_new_window=”on” button_text=”Email Jules” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#ff2a38″ button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#ff2a38″ button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”$||divi||400″ custom_padding=”15px|30px|15px|30px|true|true” hover_enabled=”0″ button_bg_color_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ff2a38″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ background_image=”https:\/\/floristsreview.com\/wp-content\/uploads\/2021\/02\/colorful-flowers-on-pink-wooden-background-1.jpg” custom_padding=”92px|50px|124px|50px|false|true” custom_padding_tablet=”” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||on||||||” text_line_height=”2em” header_2_font=”Cardo|700|||||||” header_2_font_size=”72px” header_2_line_height=”1.2em” header_4_font=”Montserrat|700|||||||” header_4_text_color=”#ffc077″ header_4_font_size=”30px” header_4_line_height=”1.4em” background_color=”#ffffff” max_width=”480px” module_alignment=”center” custom_padding=”50px|16px|60px|16px|false|true” custom_padding_tablet=”” custom_padding_phone=”0px|0px|0px|0px|true|true” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ header_2_font_size_tablet=”48px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”24px” header_4_font_size_phone=”22px” header_4_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Creative Virtuoso<\/span><\/span><\/strong><\/h4>\n

Sarasota, Florida<\/span><\/p>\n

A third-generation female entrepreneur, Jules has acquired an abundance of know-how in publishing and marketing. In January 2021, Jules’ company acquired Florists’ Review. <\/em>Over the past decade, her Sarasota-based media company published Florida Homes Magazine, Florida Boating Magazine<\/em>, and the award-winning women’s publication, GRAVITAS<\/em>.\u00a0<\/span>Before media, Jules founded an advertising agency specializing in the luxury home industry and launched an online floral\/garden boutique, among other successful ventures.<\/span><\/p>\n

“My passion lies in the art of crafting magazines, products, and online experiences that educate and inspire,\u201d says Jules. \u201cI take immense pride in the quality of our work and feel deeply grateful to be part of an industry that values creativity and collaboration. None of this would be possible without the incredible talent of my team and the support of our marketing partners.<\/span>“<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” custom_margin=”42px||29px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ make_equal=”on” _builder_version=”4.16″ background_enable_image=”off” width=”100%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”50px|30px|50px|30px|true|true” border_width_all=”1px” border_color_all=”#e6e6e6″ global_colors_info=”{}”][et_pb_image src=”https:\/\/floristsreview.com\/wp-content\/uploads\/2021\/03\/David-Coake-headshot-e1634243869793.jpg” alt=”Tonneli” title_text=”David Coake headshot” _builder_version=”4.16″ width=”128px” module_alignment=”center” border_radii=”on|500px|500px|500px|500px” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_line_height=”1.8em” header_3_font=”Cardo|700|||||||” header_3_font_size=”16px” header_3_line_height=”1.8em” text_orientation=”center” text_text_align=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

David Coake<\/h3>\n

Contributing Editor,
Florists’ Review<\/p>\n

[\/et_pb_text][et_pb_button button_url=”mailto:editorial@floristsreview.com” button_text=”Connect with David” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ff2a38″ button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#ff2a38″ button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”$||divi||400″ custom_padding=”15px|30px|15px|30px|true|true” button_bg_color_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ff2a38″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ background_image=”https:\/\/floristsreview.com\/wp-content\/uploads\/2021\/02\/colorful-flowers-on-pink-wooden-background-1.jpg” custom_padding=”92px|50px|124px|50px|false|true” custom_padding_tablet=”” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||on||||||” text_line_height=”2em” header_2_font=”Cardo|700|||||||” header_2_font_size=”72px” header_2_line_height=”1.2em” header_4_font=”Montserrat|700|||||||” header_4_text_color=”#ffc077″ header_4_font_size=”30px” header_4_line_height=”1.4em” background_color=”#ffffff” max_width=”480px” module_alignment=”center” custom_padding=”50px|16px|60px|16px|false|true” custom_padding_tablet=”” custom_padding_phone=”0px|0px|0px|0px|true|true” custom_padding_last_edited=”on|tablet” header_2_font_size_tablet=”48px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”24px” header_4_font_size_phone=”22px” header_4_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Eagle Eyes<\/h4>\n

Topeka, Kansas<\/p>\n

David has dedicated over 25 years to the Florists’ Review brands. A former florist himself, he is our resident know-it-all (literally) and still works as contributing editor. We consider his knowledge of the industry a historical treasure.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”39px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” custom_margin=”42px||29px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ make_equal=”on” _builder_version=”4.16″ background_enable_image=”off” width=”100%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”50px|30px|50px|30px|true|true” border_width_all=”1px” border_color_all=”#e6e6e6″ global_colors_info=”{}”][et_pb_image src=”https:\/\/floristsreview.com\/wp-content\/uploads\/2024\/05\/DSC03635-2.jpg” alt=”Tonneli” title_text=”DSC03635-2″ _builder_version=”4.25.0″ width=”128px” module_alignment=”center” border_radii=”on|500px|500px|500px|500px” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ text_line_height=”1.8em” header_3_font=”Cardo|700|||||||” header_3_font_size=”16px” header_3_line_height=”1.8em” text_orientation=”center” text_text_align=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Molly Lucille Tiesma<\/span><\/h3>\n

Social Media Director
Florists’ Review<\/p>\n

[\/et_pb_text][et_pb_button button_url=”mailto:molly@floristsreview.com” url_new_window=”on” button_text=”Connect with Molly” button_alignment=”center” _builder_version=”4.25.0″ custom_button=”on” button_text_size=”14px” button_text_color=”#ff2a38″ button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#ff2a38″ button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”$||divi||400″ custom_padding=”15px|30px|15px|30px|true|true” button_bg_color_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ff2a38″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ background_image=”https:\/\/floristsreview.com\/wp-content\/uploads\/2021\/02\/colorful-flowers-on-pink-wooden-background-1.jpg” custom_padding=”92px|50px|124px|50px|false|true” custom_padding_tablet=”” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ text_font=”||on||||||” text_line_height=”2em” header_2_font=”Cardo|700|||||||” header_2_font_size=”72px” header_2_line_height=”1.2em” header_4_font=”Montserrat|700|||||||” header_4_text_color=”#ffc077″ header_4_font_size=”30px” header_4_line_height=”1.4em” background_color=”#ffffff” max_width=”480px” module_alignment=”center” custom_padding=”50px|16px|60px|16px|false|true” custom_padding_tablet=”” custom_padding_phone=”0px|0px|0px|0px|true|true” custom_padding_last_edited=”on|tablet” header_2_font_size_tablet=”48px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”24px” header_4_font_size_phone=”22px” header_4_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Social Media Guru<\/h4>\n

Denver, Colorado<\/p>\n

Molly Lucille is a floral artist and a traveling floral freelancer with over a decade of experience in the industry. In her role as the Social Media Manager for Florists’ Review Magazine, Molly leverages her expertise to curate engaging content and foster connections within the floral community.\u00a0<\/span>Sustainability, inclusivity and the joy of creating are deeply integrated into all of her work as a designer, writer and artist. In addition to her professional pursuits, Molly is an avid mountain biker, a princess performer and a model, with a deep love for the great outdoors.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” custom_margin=”42px||29px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ make_equal=”on” _builder_version=”4.16″ background_enable_image=”off” width=”100%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”50px|30px|50px|30px|true|true” border_width_all=”1px” border_color_all=”#e6e6e6″ global_colors_info=”{}”][et_pb_image src=”https:\/\/floristsreview.com\/wp-content\/uploads\/2021\/10\/20190818_123555-1.jpg” alt=”Tonneli” title_text=”Tonneli” _builder_version=”4.16″ width=”128px” module_alignment=”center” border_radii=”on|500px|500px|500px|500px” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ text_line_height=”1.8em” header_3_font=”Cardo|700|||||||” header_3_font_size=”16px” header_3_line_height=”1.8em” text_orientation=”center” text_text_align=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Tonneli Gruetter<\/h3>\n

Editorial Contributor and team member,
Florists’ Review<\/p>\n

[\/et_pb_text][et_pb_button button_url=”mailto:tonneli@floristsreview.com” button_text=”Connect with Tonneli” button_alignment=”center” _builder_version=”4.25.0″ custom_button=”on” button_text_size=”14px” button_text_color=”#ff2a38″ button_bg_color=”#ffffff” button_border_width=”1px” button_border_color=”#ff2a38″ button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”$||divi||400″ custom_padding=”15px|30px|15px|30px|true|true” button_bg_color_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ff2a38″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ background_image=”https:\/\/floristsreview.com\/wp-content\/uploads\/2021\/02\/colorful-flowers-on-pink-wooden-background-1.jpg” custom_padding=”92px|50px|124px|50px|false|true” custom_padding_tablet=”” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ text_font=”||on||||||” text_line_height=”2em” header_2_font=”Cardo|700|||||||” header_2_font_size=”72px” header_2_line_height=”1.2em” header_4_font=”Montserrat|700|||||||” header_4_text_color=”#ffc077″ header_4_font_size=”30px” header_4_line_height=”1.4em” background_color=”#ffffff” max_width=”480px” module_alignment=”center” custom_padding=”50px|16px|60px|16px|false|true” custom_padding_tablet=”” custom_padding_phone=”0px|0px|0px|0px|true|true” custom_padding_last_edited=”on|tablet” header_2_font_size_tablet=”48px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”24px” header_4_font_size_phone=”22px” header_4_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Marketing Wiz<\/h4>\n

Mount Vernon, Washington<\/p>\n

Tonneli Gr<\/span>\u00fc<\/span>etter is a 3rd generation farmer & marketing expert living in Washington State, where she runs her farm Salty Acres. Prior to returning to her floral roots Tonneli worked with fortune 500 level clients launching many of the tech products enjoyed in your home today. She specializes in social media & experiential marketing helping clients of all sizes turn “OMG” moments online into real-life brand loyalty.<\/span><\/p>\n

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Our History Florists’ Review has a rich and storied history as a prominent source of information and inspiration for the global floral industry. We serve a wide spectrum of professionals within the floral business, including florists, artisans, manufacturers, growers, and distributors. Our long-standing presence in the industry and commitment to providing valuable resources and knowledge […]<\/p>\n","protected":false},"author":146,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-863241","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/pages\/863241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/comments?post=863241"}],"version-history":[{"count":50,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/pages\/863241\/revisions"}],"predecessor-version":[{"id":887910,"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/pages\/863241\/revisions\/887910"}],"wp:attachment":[{"href":"https:\/\/floristsreview.com\/wp-json\/wp\/v2\/media?parent=863241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}